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Monthly Archives: September 2007

Eight Reasons Why Direct Mail Is So Powerful

September 11, 2007 – 10:24 am

By David Frey
Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn’t work, your mailbox would be […]

By Tim Mahan | Posted in Direct Marketing, Direct Mail | Comments (2)

Research Shows that Direct Mail is Still the Best Way to Reach Consumers

September 11, 2007 – 7:23 am

In todays’ new media rush to embrace the Internet and email as the ultimate advertising medium, advertisers may be overlooking a valuable resource - Direct mail. According to a new survey by International Communications Research commissioned by Pitney Bowes, reveals that “consumers clearly prefer mail over other communications vehicles such as e-mail for receiving […]

By Tim Mahan | Posted in Direct Marketing, Direct Mail | Comments (0)